Oral-care products belong to some of the day’s most personal moments. A brand is remembered not only for the information on its label, but also for its colour, flavour, texture and after-feel. THAYA uses mangosteen and mixed berries as a visual language connecting contemporary freshness with regional nature.
Mangosteen: familiar and premium
Mangosteen’s deep purple rind and white flesh create a powerful contrast. It feels familiar in Thailand while carrying a premium personality in international markets.
Within THAYA’s world, mangosteen inspires colour and experience. It is not presented as a claim to treat or prevent oral disease.
Five fruit tones, one coherent character
Mulberry, blackberry, blueberry, plum and mangosteen create a spectrum from energetic violet to deep aubergine. Together they give the brand a lively but coherent visual world.
Balanced with white, lavender and a restrained yellow-green accent, the result feels clean, modern and grounded in nature.
A better experience can support consistency
Oral care depends on repetition. When colour, flavour and feel make people more willing to return to a routine, experience has a behavioural role.
The fundamentals remain the same: effective brushing, interdental cleaning, following the label and seeing a dental professional when appropriate.
Read more
External links open in a new tab
THAYA Official Store World Health Organization: Oral health